Hello Friends,
I am Shalini Saluja from Indie Cotton Route and I am sharing the story of my journey into the world of fashion design.
I completed my Electronics Engg. and worked as an
applications Engg. in IIGM to train export houses on the CAD & CAM systems
in 1993-94 . Here , I was sponsored to a course in Fashion Design from Pearl
Academy of Fashion to help me understand the clientele better.
Soon after I had to quit my job because I had
a small daughter to take care of. Hence, I started a small clothing business from my house. It was
then that I traveled to different parts of India to work closely with the
weavers and craftsmen. I could see the value in our homemade textiles and
techniques which did not have a wider reach due to lack of contemporary
and stylish designs.
The market was flooded with uncomfortable synthetic
flashy clothes which the growing conscious independent urban population could
not relate to.
So 4 years back I started my company Indie Cotton Route which worked closely with the Artisans to create designs which had an international appeal , provided a customised experience of the Indian textiles and fabrics which were eco friendly and sustained the ecosystem.
Do visit my website ‘Indie Cotton Route’ to view
the whole range of our cotton products specially handcrafted with love and
care.
