Environment Conscious Population Demands
Natural Fabrics & Handmade Couture !!
Our Startup "Indie Cotton Route" is focused on creating a demand and supply bridge between the Urban and the Rural population. At Indie Cotton Route we manufacture stylized handcrafted customized clothing.
We source our fabrics directly from the Artisans in the rural villages who are using indigenous techniques of weaving , printing and embroidery. There are no middlemen involved so the money is going directly to the weaver. We travel to these villages every few months to work closely with the craftsmen to create designs and prints which are in vogue but preserving the original art.
Our strong design and sampling team then creates garments which have an international appeal and then retail through various online market places like the national geographic website novica.com , Jaypore.com , our own website www.indiecottonroute.com .
We a have a growing urban population who is environment conscious and create a demand for handmade, natural fibre indigenous clothing which is symbiotically catered to by the rural Artisan population.
We have created a physical studio also to retail and plan to have these studios all over India and abroad for Indian handmade clothing and accessories in partnership with women who would like to have their own independent business.
By Shalini Saluja @ Indie Cotton Route
